Dogfluencer Score

The math behind every creator on Dogfluence

A transparent, weighted score across 8 dimensions. No black box. No vanity number. Every signal is defensible and dog-specific.

0
Star tier
out of 100
Star tier · 75–89
Engaged Followers0
Content Quality0
Reliability0
Growth0
Communication0
Authenticity0
Collab Experience0
Professionalism0
How the score is calculated

Eight weighted dimensions, summing to 100

100
points
Engaged Followers20%
Content Quality20%
Reliability15%
Growth10%
Communication10%
Authenticity10%
Collab Experience10%
Professionalism5%

Sub-scores without enough data show as a faded em-dash on the creator profile and are excluded from the weighted average.

20%
Engaged Followers
Share of followers who actively engage — likes, comments, saves — versus passive followers.
20%
Content Quality
Photo and video production quality, originality, and dog-relevance across recent posts.
15%
Reliability
On-time delivery and consistency across past brand collaborations on the platform.
10%
Growth
Follower growth velocity and momentum over the last 90 days.
10%
Communication
Response time and clarity in collaboration messages with brands.
10%
Authenticity
Real-human, real-pet-owner audience signal versus bots — our differentiator.
10%
Collab Experience
Number of completed brand collaborations on Dogfluence.
5%
Professionalism
Bio, links, dog profile, and audience data — completeness signals professionalism.
The tier ladder

Five tiers, from New to Elite

New
Just getting started — building the basics.
0–39
Rising
Real momentum, audience starting to engage.
40–59
Skilled
Reliable creator with proven engagement.
60–74
Star
Top-tier engagement and content quality.
75–89
Elite
Best-in-class across all dimensions.
90–100
From the Dogfluencer Index

See the score in action

A live look at top-ranked creators on the platform — every score links straight through to the full breakdown.

Top creators by score
View full index
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Other platforms give you a number. We give you the eight reasons behind it.

HypeAuditor, Modash, and Klear hand you a score. We hand you the score plus the math — so brands can defend their picks and creators know exactly what to improve.

For brands

Benchmark every creator like a performance channel, screen out fake-follower fraud, and defend the spend with math your CFO will accept.

For creators

Know exactly where you stand and how to climb. Every sub-score is transparent and tied to your work — never just your follower count.

Ready when you are

See exactly where every dog creator stands

See real creator scores Check your score — free